Case Study
Stake
The Work
A look at the campaign.
- Envisioned the concept and briefed the designer
- Coordinated with design and sponsorship teams for approvals
- Wrote the caption and published it
- Envisioned the concept and briefed the design team on the template
- Coordinated with the sponsorship team to secure ambassador clearance
- Identified the trend and posted during the live game
- Combined culture and sport in real time
- Created a new template in Photoshop
- Published it, and it trended worldwide on Twitter (X)
Objective
Grow Stake.com's global social presence while supporting major sponsorships, partnerships and high-profile marketing campaigns.
My Role
Lead the end-to-end social strategy for all sportsbook content, from planning and publishing to campaign execution and reporting. Collaborate with design, legal, paid media and sponsorship teams.
Results
Generated over 2 billion organic and paid views within nine months, helping strengthen audience growth and engagement.
Key Learning
Promoting gambling content comes with a lot of restrictions and red tape to clear before anything goes live, making it one of the hardest industries to market in.
Want to talk about a campaign like this one? Email me.