A few more campaigns worth mentioning.
All Blacks & New Zealand Rugby
Keep fans connected with New Zealand Rugby through social-first storytelling, and support the launch of NZR+, their new platform celebrating players, match-day moments and life beyond the field.
Worked across the All Blacks and Black Ferns social channels to develop and execute content ideas, match-day coverage and always-on social strategies that strengthened fan engagement throughout the season.
+43% video views (2023) · +21% video views (2024) · +18% followers
Giving fans insight into a player's life and using storytelling to show personality builds a genuine connection with the audience.
Wallabies & Wallaroos
Australian rugby wasn't in the best position in 2022, so regaining fans' trust and engagement through social content across domestic and international competitions was a key priority.
Used archive storytelling to remind fans why they love Australian rugby, alongside live video and image coverage during matches.
+12% video views (2024) · +9% followers
Reminding fans why they love a team or the sport helps sustain engagement, even when results on the field don't go your way.
WPT Global
Launch WPT Global's social presence and establish a distinctive brand voice across international markets, starting from just 752 followers on Twitter (X) and 2,000 on Instagram.
Built the social strategy from the ground up, creating content pillars, planning regional campaigns and introducing reporting frameworks to measure performance and guide future growth.
13K+ Twitter (X) followers · 32K+ Instagram followers (18 months)
Building a community is what turns a channel into something people actually pay attention to. It's what drives real visibility and engagement.
Want to talk about a campaign like one of these? Email me.