Case Study
ICC
The Work
A look at the campaign.
- Identified a trending moment
- Edited the raw footage into a short reel
- Wrote the caption and published it
- Envisioned the concept
- Sourced reactions from Twitter (X)
- Briefed the designer and posted
- Quality checked the design
- Wrote the caption
- Added it to the schedule and published
Objective
Deliver world-class social coverage every day, and especially during peak moments, across ICC Men's and Women's tournaments, keeping fans engaged all year round with a key focus on accuracy and growing video views.
My Role
Managed organic social strategy across Facebook, Instagram, TikTok and Twitter (X). Planned content calendars, coordinated with designers and video editors, published content and analysed performance to continually optimise coverage.
Results
Generated more than 4 billion video views across two years, delivering record audience growth and engagement during multiple World Cup campaigns.
Key Learning
With so many eyes on every piece of content, accuracy always comes first. There's no room for mistakes.
Want to talk about a campaign like this one? Email me.