Case Study
AFL
The Work
A look at the campaign.
Objective
Introduce AFL to new audiences by creating content that feels authentic, culturally relevant and genuinely engaging.
My Role
Led the AFL Desi (now AFL Khel) project from strategy through execution. Developed content pillars, managed creator partnerships and continuously refined the campaign based on audience insights and performance.
Results
Gained 9K new followers through organic and paid channels within 6 months, and produced more than 50 pieces of creator content from concept to posting.
Key Learning
Using memes and creator-led content can turn casual viewers into loyal fans, as long as you understand your audience and what grabs their attention.
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